Presented by TribalVision founder and CEO Chris Ciunci, this 4-part workshop series will once again equip RI manufacturers with the marketing tool kit needed to compete and grow on the local and global stage.
Marketing is no longer about sales brochures, logos and creative. Cutting edge manufacturers are embracing a marketing playbook that is consumed with growth and lead generation vs. creative. This workshop will discuss the changing role marketing plays in a manufacturer’s short and long term growth objectives and what you can do to harness the latest tools and tactics.
Lean manufacturing will take you far, but it is exponentially more valuable when paired with a strategic plan for long-term growth. Manufacturers with formalized, growth-centered strategic plans achieve their goals more efficiently and cost-effectively than those who focus only on the bottom line. This workshop will take you through the entire process of building a strategic plan – from evaluating and prioritizing your needs to devising the best strategy and tactics to address those needs. You can expect to leave this workshop ready to create and implement your own growth-centered strategic marketing plan.
Today, marketing is the key to growth in the manufacturing sector. New clients won’t come your way unless you pursue them, and leads will trickle away if you don’t nurture them. Your transformation can – and should – start now. This workshop will offer relevant and immediately actionable tips to maximize your marketing ROI and increase your top-line growth. Topics will include crafting an impactful marketing plan, developing powerful content, building out game-changing assets, leveraging the latest digital techniques, and adding in the right marketing metrics.
In today’s digital era, the most successful manufacturers take the principles of Six Sigma to the next level with innovative new digital marketing tools. You can measure your marketing in the same way that you measure manufacturing processes – and achieve the same sustained quality improvement that Six Sigma brings to your process. This workshop will illustrate useful tools ranging from customer relationship management (CRM) systems that help you keep your customers and prospects happy to marketing automation platforms that take care of repetitive tasks like email and event marketing –and everything in between.
About the Speaker
A seasoned marketer with corporate-level marketing and sales experience, Chris Ciunci is the founder and CEO of TribalVision: a forward-thinking alternative to traditional marketing solutions created to help business owners market smarter. With a passion for analytical rigor, honed at the Yale School of Management, Chris is now applying this quantitative mindset to transform the marketing efforts of small and midsize enterprises.
Brought to you by Polaris MEP working in conjunction with TribalVision, a marketing firm that serves as an outsourced marketing department for hire for organizations and manufacturers throughout New England.
Venue Phone: 401-781-9400
Venue Website: http://web.uri.edu/prov/about-the-campus/directions/Address:
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