Lunch & Learn: Branding Minus the Mumbo Jumbo

Practical Guidance on Telling Your Company’s Story

“Branding” is a buzzword that gets thrown around a lot these days. But what is a brand, really? And how can it help you grow your business? In this workshop, you will:

• Explore examples of companies, including local manufacturers, that are using branding techniques to effectively engage customers and prospects
• Participate in exercises that will help determine or reconfirm your company’s competitive advantage or “secret sauce”
• Get practical guidance on how to tell your brand story in meaningful, everyday language to both your employees and your customers
• Learn why branding is so much bigger than a logo or a website

Who Should Attend

CEOs and people with responsibility for marketing/sales.

About the Presenters

Walsh & Associates is a full-service communications firm serving a diverse range of local, regional, national, and international clients. The firm’s partners, brothers Rob and John Walsh, serve as its creative team.

Robert Walsh

Rob founded Walsh & Associates in 1989 after stints as a designer, art director, and creative director at agencies in Boston, Portland, and Providence. A creative Renaissance man, Rob is an accomplished graphic designer, photographer, production whiz, display builder, illustrator – all this from a guy who received a degree in landscape architecture from the Rhode Island School of Design. But as Rob says, good design is good design, whether you are creating web sites in WordPress, building Constant Contact email blasts, composing photos… or planting trees. For more info and work samples, visit www.walshadv.com and www.robwalshphotoshop.com.

John Walsh

John joined Rob at Walsh & Associates after holding positions as copywriter, copy chief, and creative director at a 60-person Rhode Island ad agency. John excels at helping clients get at the essence of their brand or product story, infusing their content with the right voice, the proper positioning, and the key competitive advantages. With proven copy techniques, he translates client insights into words and ideas that become powerful brand assets – in ads and web sites, annual reports and radio spots, social media campaigns and RFP submissions. A graduate of Brown University, John has written a monthly Op-Ed column for the Providence Journal since 2013. For more info and work samples, visit www.walshadv.com and www.johnwalshcopy.com.