Lunch & Learn: How to Use Marketing Research to Launch Kick-Ass Products

Details Price Qty
Free Ticket $0.00 (USD)  

  • May 19, 2020
    11:30 am - 1:00 pm

Katie Schniber Conn of KSA Marketing (also known as “Kick Some Ass Marketing”) will join Polaris MEP to discuss
using market research to launch products. Her presentation will cover  market research is, market research basics, creating buyer personas, and 5 things you need to do.

What to Expect
  • Learn why we use market research and how it informs product development
  • Understand the types of market research, how it can be used and how to gather it
  • Illustrate ways research can grow your business
About the Presenter

KSA, otherwise known as “Kick Some Ass Marketing” is a marketing agency with expertise in brand planning, organic + paid media, and crafting integrated marketing campaigns.

Katie Schibler Conn, Founder
  • Founder of KSA Marketing + Partnerships
  • 20+ years of marketing food and beverage brands:
    • Globally: PepsiCo (Pepsi, 7UP, Gatorade, Lay’s, Doritos)
    • Nationally: Aquafina, Southern Comfort, SKYY Spirits, Rolling Rock
    • Locally: Granny Squibb’s Iced Tea, ScialoBros. Bakery, American Mussel Harvesters



Venue Phone: (401) 270-8896

315 Iron Horse Way, Providence, Rhode Island, 02908, United States