Lunch & Learn: Leveraging Marketing & Sales Data to Drive Exciting Growth

The increased usage of marketing & sales technology has allowed manufacturers to track more data than ever before. Companies who are making the best use of their data are leveraging it to know how their leads are finding them online and how they are engaging with their content. They know how to deliver a personalized experience to their customers based on known attributes and behaviors. They also understand which partners to focus on based on who’s more engaged. Unfortunately, many companies are still struggling with managing the high influx of data and data alone won’t create a competitive advantage unless you know how to make the best use of it. To compete in this new digital world of data, you need to put analytics in the center of attention.

In this presentation you’ll learn more about:

• A framework on how to connect data to business goals.
• Best practices on defining the right KPIs tied to your marketing & sales objectives.
• Leveraging internal data sources and 3rd party data sets for different purposes.
• Important patterns to watch out for.
• Evaluating and presenting results to stakeholders.
• Knowing when to pivot and change course with tactics.
• Real examples of how companies are leveraging data to drive growth.

Who Should Attend

CEOs, CMOs, Marketing Practitioners who are interested in looking to improve the way they leverage data to make more informed strategic marketing decisions.

About the Presenter

Jairo Gomez is one of the co-founders at Xzito, a local marketing consulting agency located in Johnston, RI. For over a decade, Jairo and his team have partnered with the local and international brands to create custom marketing + technology strategies that focus on brand engagement, revenue growth, and cost reduction. They’ve worked with a wide range of industries including Manufacturing, Wholesalers, Education, Healthcare, and Construction. Clients include Teknor Apex, North Atlantic Corp, McVan, Slideways, Polaris MEP, Viessmann, Agfa Healthcare and others.