Lunch & Learn: 10 Ways to Market to Your Customers: Grow Revenue, Retention and Referrals

Did you know?

• Most small businesses consider themselves customer-centric or customer-obsessed but have no formal strategy to activate word-of-mouth
• If you’re ISO certified, your annual customer satisfaction surveys can do SO much more for you
• Customer marketing efforts can conservatively increase revenue 10-15% and decrease costs 15-20% [McKinsey]

Most manufacturers think they need to find and win new customers to drive growth. But there’s an easier way. A customer marketing plan can:

• Increase retention
• Increase lifetime value of every relationship
• Activate the network that already knows you
• Inform your marketing content & activity – to win more customers like your ideal accounts

After all, chances are good that your customers and prospects talk to each other already.

This rapid-fire lunch and learn will give you actionable strategies you can implement immediately.

Who Should Attend

Anyone responsible for growth and retention for their organization.

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About the Trainer

Megan Boyaval, Bowstring Group – A content producer and digital marketer, Megan demystifies marketing for organizations large and small across the state and beyond. She brings a “common sense” approach to break down the many steps to build pragmatic and effective marketing programs.