Lunch & Learn: 10 Ways to Market to Your Customers: Grow Revenue, Retention and Referrals

Did you know?

• Most small businesses consider themselves customer-centric or customer-obsessed but have no formal strategy to activate word-of-mouth
• If you’re ISO certified, your annual customer satisfaction surveys can do SO much more for you
• Customer marketing efforts can conservatively increase revenue 10-15% and decrease costs 15-20% [McKinsey]

Most manufacturers think they need to find and win new customers to drive growth. But there’s an easier way. A customer marketing plan can:

• Increase retention
• Increase lifetime value of every relationship
• Activate the network that already knows you
• Inform your marketing content & activity – to win more customers like your ideal accounts

After all, chances are good that your customers and prospects talk to each other already.

This rapid-fire lunch and learn will give you actionable strategies you can implement immediately.

Who Should Attend

Anyone responsible for growth and retention for their organization.

About the Trainer

Megan Boyaval, Bowstring Group – A content producer and digital marketer, Megan demystifies marketing for organizations large and small across the state and beyond. She brings a “common sense” approach to break down the many steps to build pragmatic and effective marketing programs.