Marketing and Communications Manager

Updated: 6/27/2025

This position will increase awareness of organization wide programming by developing a tactical marketing strategy and executing effective communication and public relations programs to grow the organization’s pipeline. This includes identifying and implementing initiatives to drive customer acquisition/ retention and increase community engagement.

Principal Duties and Responsibilities:

  • Create and evolve a data-informed tactical marketing strategy that builds awareness of the organization’s value and services for the manufacturing and technology industries within and near Rhode Island.
  • Execute the appropriate tactics to effectively generate qualified leads and increase customer conversions.
    • Manage marketing communications including content creation for websites, e-blasts, and social media plus preparation of press releases, datasheets, presentations, and white papers.
    • Interface daily with teammates to develop plans for events, such as workshops and webinars, and services and bring them to a successful launch.
    • Nurture a strong industry network that aids in the identification of new service needs.
  • Assist with the configuration and management of the organization’s CRM (Salesforce) system through implementation of best practices in data management to optimize sales, marketing, and customer data analysis and segmentation processes.
  • Represent organization at promotional events, as needed.

Desired Education and Experience:

  • Preferred BS/BA degree in Marketing or other business disciplines.
  • 10 – 15 years in product marketing role in a non-profit, private, service or academic environment.
  • Strong project management and execution skills in order to both manage external contractors and implement changes needed in a small team environment including content or creative creation and editing.
  • Demonstrated excellent oral and written communication skills, including presentation development, technical papers, website content development, meeting reports, etc.
  • Demonstrated hands-on experience in the creation of strategic new market and product development plans and actions which may include strategic plan development and execution involving implementation in websites, social media, creative content, and public relations.
  • Above average computer skills with proficiency of Microsoft productivity tools, Word Press, creative tools such as Canva and Adobe Suite products, and social media platforms desired.
  • Working Knowledge of Salesforce and Pardot are recommended.
  • Ability to cultivate productive relationships with key customers.
  • Ability to work in a dynamic fast-moving organization with the ability to deliver results on short timeframes.
  • Ability to bring energy, passion and a proactive, aggressive approach to marketing initiatives.

Polaris MEP follows safe COVID practices and is an equal opportunity employer.

To apply for this position, please send a resume and cover letter to careers@polarismep.org. 

 

Polaris MEP, a business unit of URI Research Foundation, recognizes that the field of manufacturing needs to be strengthened by contributions from a broad range of perspectives. The URI Research Foundation seeks to serve as a representative inspiration for the next generations.

Polaris MEP, 401 Tech Bridge and URI Research Foundation are committed to creating an environment built on respect for all. We are proud to be Equal Opportunity Employers.

No persons will be discriminated against in employment because of race, color, religion, sex, age, marital status, national origin or ancestry, physical or mental disability, sexual orientation, genetic information, gender identity or expression, veteran status or any other protected characteristic.

We are committed to the fulfillment of this principle by employing individuals based upon job-related criteria including education, experience, and skills.

Each employee is expected to support and carry out this policy fully in all their relations with present and prospective employees and in any dealings they may have with others as a representative of Polaris MEP.

Our Vision

Polaris MEP, 401 Tech Bridge and the URI Research Foundation together have a clear vision: to be a community in which a mix of talented people come together to make a lasting difference. Our success comes only through the dedication of our employees and thoughtful, creative collaboration. We are proud to be an equal opportunity employer.