International Trade Workshop: Introduction to Global Marketing

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Start Date

May 05, 2022 09:00 am

End Date

May 05, 2022 10:30 am




Polaris MEP


USD$ 175 Per Person

Are you missing out? According to the SBA,  96% of consumers live outside of the United States and two-thirds of the world’s purchasing power is in foreign countries. How can you capitalize on global opportunities for your business?

Selling internationally is very different than selling domestically. It is important to gain an understanding of the distinct markets in order to determine a global marketing strategy and develop the tools you need to be successful..

In this 90-minute workshop, international trade consultant/trainer Linda Woulfe helps Rhode Island manufacturers with little or no export experience learn how to take the next step to exporting. The first in a four-part series, this session dives into the elements of a global marketing plan.


1)         How to identify the 4 “Ps” of marketing for global markets

2)         Where to find information and help

3)         How to create a well-thought-out marketing strategy

3)         Time for Q&A to drill deeper on your questions or challenges


  • Owners, Founders, senior executives of RI manufacturing companies who want to start or increase international business
  • CFOs / Controllers
  • Sales and Marketing leads


Linda Woulfe is an international trade professional with over 30 years of experience helping companies take their products and services overseas.  Linda spent the last ten years as Assistant Director of the Chafee Center for International Business at Bryant University, where she worked closely with local companies as part of Rhode Island’s international trade office, helping them with international trade needs including consulting and training on a wide range of international trade topics, as well as assistance with grant funding. Prior to that, she worked for numerous private companies in a variety of trade-related roles including supply chain management, global sourcing, marketing and business development.

In addition to guiding companies as a Certified Global Business Professional (CGBP), Woulfe is an Adjunct Professor of International Trade and Logistics at Bryant University

After clicking “sign me up” you will be sent payment instructions for this course.

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