As a small business owner, you can't do marketing yourself, if you truly want to grow. This is so much more complicated. And you can't afford a large team in-house. Spend the money on someone who understands it. Working with Polaris MEP and Sidewalk Branding seemed seamless. SEO gets us in front of targets more effectively. Now, we are seeing benefits we would never have imagined.
CEO, President, Co-Owner, Orbetron, LLC
Hultquist reached out to Polaris MEP after attending several informational events. We connected him with our partners, the digital marketing specialists from Sidewalk Branding. Sidewalk’s Chris Sheehy and his team emphasize function — how a website pulls in and captures new leads — over form.
Sidewalk put together a plan for web optimization that included:
Sidewalk’s search engine optimization (SEO) program prioritizes education and training for sustained results. Orbetron and Sidewalk meet monthly for content planning. What are the key messages, based on sales priorities? Where and how will that message be delivered?
Dylan Wilson, Orbetron’s marketing manager, has been instrumental in the program’s success. Wilson tenaciously applies the knowledge that Sidewalk’s team shares. Together they create fresh, optimized content every week with new blog posts every two weeks.
LinkedIn posts have been the most effective for capturing new followers. The team also is focusing on paid internet advertising through Google Ads for new lead acquisition. They are using those analytics to backfill and improve their organic search results.
The web messaging strategy was carried over to email marketing and sales. “Before, marketing was like tossing spaghetti to see if it would stick to the wall,” said Hultquist. “Now our messaging is streamlined and focused.”
The website structure now allows for cross-promotion, and because of that Orbetron also has been able to strengthen and build new partnerships.