Polaris MEP’s Lead Generation program is a proven system designed by one of our Manufacturing Extension Partnership (MEP) sister agencies, DVIRC. For more than a decade DVIRC has helped hundreds of clients, large and small, execute successful lead generation programs.

Learn what made those programs work — and what pitfalls to avoid — in this free workbook: 10 Ways to Maximize Lead Generation Effectiveness.

This eBook gathers a few important questions to consider before undertaking this or any Lead Generation service.

Lead Generation CASE STUDY: 

Corry Rubber Corporation (CRC), a family-owned manufacturer in Pennsylvania, saw their organic growth taper off. Through their local MEP, they turned to the Lead Generation Service.

• Within the first reporting cycle, efforts resulted in four new customers.
• One new client alone contributed $400,000 in new sales.
• They received a purchase order for nearly $400,000 in additional annual revenue believed to be sustainable and recurring.
• They quoted another prospect for $2.5-$5 million in additional annual sales believed to be sustainable and recurring.

“We needed somebody who could generate additional at-bats for us.  We simply weren’t getting enough opportunities to communicate our capabilities to potential customers who had problems and were in need of our chemistry, engineering, and manufacturing expertise …

In [Lead Generation services] we found a partner who not only began to communicate [our capabilities], but began by taking the time to truly understand our business and goals so that they could do so in the most effective fashion.”

– Ernie Ferro, President, Corry Rubber Corporation