Manufacturer Marketing 101: Build Smarter, Sell Stronger
Presented by Polaris MEP & VUP Media
📈 Boost visibility, save time, and drive sales — one session at a time. Practical workshops made for Rhode Island manufacturers.
Whether you’re starting from scratch or looking to fine-tune your strategy, this series offers the tools and tactics to level up your digital marketing. Created in partnership with VUP Media, a national B2B marketing powerhouse, this hands-on series is tailored to the unique challenges and opportunities of manufacturing businesses.
Why Attend?
You’ll walk away with:
- A stronger understanding of marketing for manufacturing
- Real-world tools to increase visibility and leads
- Simple strategies to save time through automation
- A framework to grow your customer base (and your bottom line)
- Actionable templates, checklists, and planning worksheets
- Personalized support from marketing and manufacturing experts
Elevate your career, strengthen your team, and drive your organization forward—one skill at a time.
📅 Series Schedule & Session Descriptions
Session Two: Do More, Stress Less
Date: July 22 | 2:00pm – 4:00pm
Theme: Automation & Time Management – Build an Online Presence That Works for You
Stop spinning your wheels. This session dives into content creation, choosing the right platforms, and setting a manageable marketing schedule. You’ll also explore time-saving tools and build a content plan you can actually stick to.
🔹 Create a weekly content calendar
🔹 Learn what to post, where, and how often
🔹 Includes platform comparison chart & automation tool guide
Session Three: Grow What Works
Date: August 26 | 2:00pm – 4:00pm
Theme: Growth – Advanced Tools to Expand Your Reach & Revenue
Take it to the next level. This advanced workshop shows you how to build full campaigns, track ROI, and nurture leads with automation. Perfect for those who want measurable results and a repeatable marketing system.
🔹 Build a lead generation path
🔹 Use SEO, ads, and automation to convert leads
🔹 Includes a campaign planner, analytics glossary & ROI calculator
ABOUT THE TRAINER
Sandra DoVale is the President and CEO of VUP Media, a boutique digital strategy and marketing firm headquartered in Rhode Island, with additional offices in Sarasota and Boca Raton, Florida. Before founding VUP Media, Sandra held various management, director, and C-level roles in state government, Starwood Hotels and Resorts, and RARE Hospitality.
The company’s mission is to empower businesses to achieve their goals through strategic planning and innovative marketing solutions.
Under Sandra’s leadership, VUP Media has successfully collaborated with a diverse range of clients, from small businesses to large corporations across multiple industries, including manufacturing, municipal and state government, nonprofits, food & beverage, hospitality, tourism, medical, and more. The team at VUP Media begins each project with fundamental marketing planning and strategy sessions to ensure client goals are clearly defined and achievable.
Sandra’s areas of expertise encompass marketing strategy and implementation, advertising (both traditional and digital), digital design, website UX, analytics and reporting, as well as technology and systems integration. Her educational background includes a BA from the University of Rhode Island, participation in the Goldman Sachs 10,000 Women program, and studies in AI & Machine Learning at MIT. Sandra also holds certifications in Google Ads and Google UX Design Professional. With 25 years of experience in marketing and strategy, 20 years with VUP Media, and 20 years in digital and traditional media buying, Sandra brings a wealth of knowledge and expertise to her clients.
COST: $175/per course
Bundle & Save!
Pricing Options:
- 1 Session – $175
- 2 Sessions – $300
Sessions are interactive, 2-hour workshops from 2:00pm – 4:00pm
After clicking “Sign Me Up,” below, you will receive instructions on how to complete payment.
Polaris MEP is committed to offering the best business improvement programs to Rhode Island Manufacturers.
In order to achieve that goal and to justify continued U.S. Department of Commerce funding for these services, participants are asked to provide impact data and assessment. You’ll be asked for feedback through a short online survey within 1-3 days of this program.