After a March (and More) of Madness, What’s Next for Manufacturers?

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by | Mar 22, 2021

By Mark Schmit, Partnerships Manager, NIST Manufacturing Extension Partnership (MEP)

Polaris MEP is the Rhode Island Center for the MEP National NetworkTM, whose mission it is to strengthen and empower small and medium-sized manufacturing companies in the United States.

The six manufacturing executives participating in a Sept. 25, 2020, virtual conversation with the MEP National Network spent much of the time discussing what comes after the pandemic has subsided.

This session of the “National Conversation with Manufacturers” was part of a series of 11 virtual panels with leaders of small and medium-sized manufacturers (SMMs) hosted by the National Institute of Standards and Technology Hollings Manufacturing Extension Partnership (NIST MEP).

The executives gathered for the discussion represented companies ranging in size from 900 employees to just six. The discussion included the viewpoints of the startup firm and the half-century old establishment, as well as the leadership perspectives of the publicly traded company and the employee-owned firm.

Initial Impacts

Some of the manufacturers we interviewed entered 2020 anticipating a banner year; others had inherited the troubles of the industries they served. The disparate manufacturers shared a March 2020 of madness, where they scrounged for information to keep their workers safe, scrambled to rework production lines to allow for physical distancing and wrestled with what one described as the “industrial equivalent of toilet paper hoarding.”

  • One felt the sobering impact of COVID-19 when a couple of workers tested positive for the disease and the entire production line needed to quarantine for two weeks.
  • Another struggled with the effects of generalized fear as a large segment of workers stayed away from work.
  • The panelists described how they cut hours and benefits, and one shared how they had reluctantly cut jobs.

Chart - RI Manufacturers survey - which business area most impacted by COVID-19

Polaris MEP conducted several surveys during this time, taking the pulse of small and medium-sized manufacturing companies in Rhode Island and finding that sales and staffing were the two areas most impacted.

Participants in the NIST MEP discussion series stressed the importance of being transparent with staff and visible in times of crisis.

“I just had to make absolutely sure that leadership was on site,” said one manufacturer, who explained that production workers could not be asked to do what managers would not. “Every day, there had to be new and positive and appropriate messaging to the workforce to get everybody through because it was crazy.”

They appreciated the precautions workers took, not just at the workplace but at home as well. That commitment helped carry them through the first chaotic weeks of the COVID-19 pandemic.

Moving Beyond Crisis Mode

Although concerns about the virus and the accompanying economic downturn continue, the panelists had moved beyond the crisis mode of the early weeks. Some had already seen business bounce back strongly; others were still hoping for a rebound. But all were looking ahead, focused on making investments in people, equipment and management software that would position them to take advantage of opportunities on the other side of the crisis.

Their interest in what’s next for their own operations extended to what’s next for manufacturing as a whole.

The MEP National Network, they said, could be the trusted resource helping shepherd them and other SMMs to the next stage of the economic cycle and their business development. Facilitating mutually beneficial relationships among manufacturers, connecting them to resources, advocating for manufacturers on expensive “compliance-heavy lifts,” such as cybersecurity certification, are some recommendations for advancing to the next stage.

Manufacturing facility automation, robotsAnother important need, they agreed, is helping SMMs embrace or withstand the epoch-making changes of Advanced Manufacturing Technology Services (AMTS)/Industry 4.0. As more advanced and digitally connected machines are predicted to continue to reshape the factory floor, manufacturers, particularly SMMs, face threats from both failing to invest in technologies that allow them to remain competitive and also in investing in technologies that do not suit their needs.

“I’m fearful, if not done well, that we will push technologies out to small and medium-sized businesses with this hope that this technology will magically make them better at what they do,” said one participant. “We need to make sure we don’t lose focus on good process design and sound, operational and organizational strategies.”

They said that AMTS/Industry 4.0 sounds good out of the box, but wondered if it would work properly in the environment that they put it in. Panelists agreed that such advanced machinery “requires a lot of knowledge and know-how and maintenance and upkeep, especially as technology changes so fast that you can’t just set it and forget it.”

In terms of the vision of artificial intelligence, predictive demand planning, robotics running parts of the factory, one participating manufacturing executive asked, “Who is going to have the capital and the team on site to be able to even do that type of work?” Instead, as one panelist suggested, the Network’s insights could be valuable helping SMMs transition toward AMTS/Industry 4.0 in a way that’s appropriate for their business.


Polaris MEP is here to support Rhode Island’s manufacturers during these unprecedented times and ready to help you #BuildBackBetter.

Share your thoughts on “what’s next” by taking our March 2-Question poll on the impact of the pandemic, one year later:

Or, contact Center Director Kathie Mahoney at to discuss moving forward. Your input helps us deliver programming that improves the resiliency of Rhode Island’s small and medium-sized manufacturing businesses.

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