For years, we’ve all been watching as Amazon continues to acquire market share in the ecommerce environment and transform our expectations with online transactions. While many organizations swore in the past they’d never need to worry about selling on Amazon, the majority today understand they need an Amazon strategy to remain relevant.
During this seminar you will learn the basics of getting started on Amazon. Topics include but are not limited to: why you need to care about Amazon, how they’ve transformed the customer journey, variables of the A9 algorithm, fulfillment options (FBA vs. FBM), Amazon fee structures, product page best practices, and advertising basics.
The business owner if you are deciding if you should enter the Amazon marketplace and the head of marketing if you are looking to learn the basics of getting started.
Chris Ciunci is the Founder and Managing Partner of TribalVision, an outsourced marketing department for hire with 70+ employees spread across offices in Massachusetts and Rhode Island. Chris oversees TribalVision’s strategy, marketing and thought leadership initiatives. In addition, Chris and his team develop comprehensive marketing strategies for manufacturers looking to achieve dramatic top-line growth.
The author of two books – Market Smarter and Marketing in the Trenches, Chris has built a reputation as a marketing thought leader in the New England business and manufacturing community. Chris is a frequent speaker at manufacturing industry events and has conducted marketing workshops in partnership with numerous organizations. Chris has also served as a guest panelist for Providence Business News Marketing Summits and as a guest columnist for multiple business publications.
Chris holds a bachelor’s degree in psychology from Swarthmore College and an MBA with a marketing concentration from the Yale School of Management. Chris was recently recognized by the Small Business Association (SBA) as the 2015 Rhode Island Small Business Person of the Year. Chris is also a SmartCEO Future 50 winner and a “40 Under Forty” Providence Business News recipient.
Venue Phone: (401) 270-8896Address: